Finally, a unique approach to website development that empowers you to take control of your online marketing – our small group* webinar teleclasses & personalized coaching will lead you through the process of building & maintaining a basic website using WordPress… from the WHY to the WHAT to the HOW.
Classes start Wednesday, July 13th *Registration extended to July 20th* (and don’t worry, if you can’t make the live sessions, you can access the archives for 60 days).
Register Now or read on to learn more…
Session 1: Marketing Strategy (60 min.)
- Why do you need a website?
BONUS | 30-minute one-on-one laser coaching specific to your business: domain name & design selection and individual strategic planning. - Who are your customers and competitors?
- What does your website need to do?
- How to: Plan and prepare content • Select a domain name (web address) • Determine calls-to-action that will help turn visitors into customers.
Session 2: Site Logistics (90 min.)
- How to: Register your domain name (appx. $12/yr.) • Set up your web hosting plan (third-party, appx. $10/mo.) • Create a Google Analytics account (site traffic reporting) • Establish an email address with your domain name • Choose a WordPress “theme” template design.
- What “functionality” does your website need? Learn about WordPress “plugins.”
Session 3: WordPress Installation & Training (90 min.)
- How to: Install WordPress on your hosting plan • Find and install plugins for added functionality • Download and install your selected WordPress theme
- Plus, learn how to: Add pages, enter content, upload photos & documents, and link to other sites.
After 3 sessions, you will have a live website!
We’ll spend the remaining sessions fine-tuning, optimizing, and reviewing metrics…
Register Now >
Session 4: Site Review & Basic SEO (60 min.)
- What is SEO (Search Engine Optimization)?
BONUS | 30-minute one-on-one laser coaching specific to your business: Individual site critique and feedback. - How to: Optimize site content for SEO • Effectively use your blog or news section to keep the site fresh.
- Plus, refreshers as needed on WordPress site edits.
Session 5: Measuring Success (60 min.)
- Who’s visiting your site and where are they coming from? What are they doing on your site?
- How to: Use Google Analytics and other tools to measure your site’s performance and search engine rankings so you can continue to improve your web presence.
Session 6: Lookback Review (30 min.)
Approximately 1 month after completion, schedule a one-on-one laser coaching session to review your site and answer any remaining questions.
PLUS…
- Group Call Archive if you miss the live call or for review, 60-day web access.
- Free e-Workbook – packed with resources and accompanying course materials.
Full Program Investment: $497
(a $750+ value)
Click to Register Now >
*Minimum 2 participants per class time, maximum 5.